SOCIAL MEDIA ENGAGEMENT GUIDE

(Facebook & Instagram Practical & Precise)

What Engagement Means (Simply)

Engagement is any action that shows interest in your content:

       Likes

      Comments

      Shares

      Saves

      DMs

      Profile visits

      Link clicks

 Platforms push content that gets early and consistent engagement.

ENGAGEMENT STRATEGY FOR A SERVICE BRAND

Example: Wisdom Egba, Technology, Strategy & Digital Marketing

Your engagement goal is to:

      Build authority

      Start conversations

      Move people to DMs & inquiries

How to Engage on FACEBOOK (Step by Step)

A. Content That Drives Engagement on Facebook

Post content that:

         Solves business problems

         Educates

         Sparks discussion

Example Post Types for Wisdom Egba:

        “Most businesses fail online because of THIS mistake…”

        “Website vs Social Media: Which Should You Invest In First?”

         Client results / before & after websites

         Short tips on digital strategy

B. Caption Structure (Facebook)

1. Hook (First Line)
   Example:

   “Your business doesn’t need more followers,  it needs strategy.”

2. Value/Explanation
   Explain briefly with clarity.

3. Engagement Question (Mandatory)
   Example:

   “Do you have a website or just social media?”

C. Facebook Engagement Actions (DAILY)

       Reply to every comment (within 1–12 hours).

      Ask follow up questions in comments.

      React to comments

      Share posts into relevant Facebook groups (value-first).

      Comment thoughtfully on posts in your niche as Wisdom Egba.

D. Facebook Growth Hack

        Post text only posts sometimes (Facebook favors them).

        Use storytelling (real business experiences).

        Encourage shares, not just likes.

Example CTA:

“Share this with a business owner who needs clarity.”

Social media Management

 How to Engage on INSTAGRAM (Step by Step)

A. Content That Performs Best

1. Reels (educational and relatable)

2. Carousels (ste by step guides)

3. Stories (behind the scenes, opinions)

Example for Wisdom Egba:

1. Reel: “Why most websites don’t convert”

2. Carousel: “5 reasons your ads are not working”

3. Story: Working on a client website or strategy call

B. Caption Structure (Instagram)

1. Scroll-Stopping Hook

   “Your website is costing you clients, here’s why.”

2. Short Value Section

3. Direct Engagement CTA

Examples:

1. “Save this for later.”

2. “Comment ‘WEB’ if you want a better website.”

3. “DM me ‘STRATEGY.’”

C. Instagram Engagement Actions (NON-NEGOTIABLE)

1. Reply to comments within 1 hour if possible.

2. Send DMs to people who comment:

   “Thanks for engaging, what is the nature of your business?”

3. React to story replies.

4. Post Stories daily (polls, questions, sliders).

D. Instagram Story Engagement Examples

Use interactive stickers:

1. Poll:

   “Do you have a website? YES / NO”

2. Question:

   “What’s your biggest online business challenge?”

3. Slider:

   “How important is digital strategy to your business?”

How to GET PEOPLE TO FOLLOW YOU (ORGANICALLY)

Why People Will Follow Wisdom Egba

Because:

1. You educate

2. You simplify technology

3. You show expertise

4. You help businesses grow

A. Follow Triggers

People follow when:

1. They learn something useful

2. They feel understood

3. They trust your authority

B. How to Ask for Follows (The Right Way)

❌ Don’t: “Please follow my page.”
✅ Do this instead:

Examples:

1. “Follow for daily digital strategy tips.”

2. “Follow if you want your business to grow online.”

3. “I share practical tech and marketing insights here.”

C. Profile Optimization (Very Important)

Your bio should clearly say:

Helping businesses grow with Technology, Strategy, Digital Marketing & Web Design.

Add:

1. Clear CTA: “DM for Strategy”

2. Contact details

ENGAGEMENT FORMULA (FOR YOU OR STUDENTS)

Daily (30 to 45 Minutes)

1. Reply to comments & DMs (10 min)

2. Engage with 10–15 niche accounts (10 min)

3. Post Stories (5 min)

4. Comment on 5 relevant posts (10 min)

Weekly

1. Analyze top-performing posts.

2. Double down on content that got comments & saves.

3. Improve hooks.

 KEY ENGAGEMENT MISTAKES TO AVOID

1. Posting and disappearing

2. No call to action

3. Too promotional

4. Ignoring comments

5. Generic captions

 ENGAGEMENT MINDSET (IMPORTANT)

1. Engagement is conversation, not content.

2. Authority is built through interaction.

3. Platforms reward active creators, not perfect posts.

 SHORT ENGAGEMENT EXAMPLE POST

(Wisdom Egba – Instagram/Facebook)

Caption:

Most businesses think social media is the problem.
It’s not.
The real issue is lack of strategy and a weak website.

A strong online presence starts with clarity, structure, and the right technology.

Do you currently have a website for your business?
Comment YES or NO 👇