WISDOM EBINDA EGBA SEO Specialist Lagos, Nigeria | +234 806 093 5229 | info@wisdomegba.com https://wisdomegba.com | https://www.linkedin.com/in/wisdomeegba PROFESSIONAL SUMMARY SEO specialist and digital growth professional experienced in technical, on-page and local SEO, search-focused content, website optimisation and performance measurement. Combines hands-on WordPress/WooCommerce experience with Google Search Console, GA4 and conversion analysis to improve meaningful organic acquisition. CORE SKILLS Technical SEO, On-Page SEO, Off-Page SEO, Local SEO, Keyword Research, Search Intent, Content Strategy, Internal Linking, SEO Reporting, Google Search Console, Google Analytics 4, Google Tag Manager, WordPress, WooCommerce, CRO SELECTED CAREER ACHIEVEMENTS - Published and optimised 86 Better Gas SEO pages and supported 90+ location records. - Developed location search assets supporting a network of 90+ micro-distribution locations. - Applied GA4, Tag Manager, Search Console and campaign reporting to marketing decisions. - Supported e-commerce operations reporting NGN 123.5M YTD gross sales and 7,551 orders (27 Aug 2026). PROFESSIONAL EXPERIENCE Digital Marketing Manager, Performance & Growth MOB Integrated Services & Better Gas Energy Services | Lagos, Nigeria | Jan 2025 - Present - Developed search-focused location, service and product pages, including 86 optimised and published SEO pages supporting organic discoverability. - Maintained local-search and business-profile support for more than 90 Micro Distribution Center location records. - Used Google Analytics 4, Google Tag Manager, Search Console and campaign reporting to prioritise marketing and conversion improvements. Digital Marketing & Technology Consultant REBS Global Realty Limited | Lagos, Nigeria | Selected client engagement - Improved website content structure, service pages, navigation, search discoverability and lead-capture journeys. - Structured relevant property and location content to support search discovery and buyer enquiries. - Integrated lead-source, referral and registration visibility into the wider digital-growth workflow. Digital Marketing Consultant, Performance Marketing Heritage Royal Homes | Lagos, Nigeria | Jan 2024 - Dec 2025 - Applied SEO, competitor analysis and content planning to align property pages with buyer intent. - Used campaign analysis, funnel reviews and data-led optimisation to refine acquisition efficiency. - Designed and developed a WordPress real-estate website with conversion-focused landing pages and enquiry flows. Digital Marketing Manager Landshop Limited | Lagos, Nigeria | Aug 2024 - Dec 2024 - Improved search-focused site content, keyword relevance and on-page optimisation for real-estate marketing. - Used market research, competitor reviews and website performance information to refine acquisition strategy. - Applied A/B testing, page optimisation and user-behaviour insights to improve acquisition experiences. Digital Marketing Manager Leadway Property Development & Interiors | Lagos, Nigeria | Jan 2024 - Jun 2024 - Improved website visibility through keywords, technical site changes and search-focused content. - Reviewed traffic, search, funnel and lead performance to prioritise marketing improvements. - Maintained and improved the WordPress website's experience, structure and conversion pathways. Digital Marketing Specialist, Remote W & B Global Enterprises | Remote | Jul 2021 - Dec 2022 - Executed SEO and PPC activities supporting search discoverability and customer acquisition. - Implemented Google Analytics 4 for campaign tracking, reporting and decision-making. - Developed and improved landing pages, WordPress experiences and online store content. EDUCATION Bachelor of Science (B.Sc.), Business Management - University of Calabar, Nigeria CERTIFICATIONS & PROFESSIONAL DEVELOPMENT - Certified Digital Marketer & Social Media Manager - Certified WordPress Web Developer - Web Development - HTML, CSS, JavaScript, PHP - Marketing Tools: Automation - LinkedIn Learning, 2024