Audited the visible location hierarchy and permissions
Configured and reviewed within the relevant platform context, with QA and evidence boundaries documented.
Better Gas case studiesWork · Better Gas · Local SEO
Google Business Profile — Multi-location Presence
I organized location information, verification workflows and customer-discovery paths across Better Gas profiles while keeping the evidence boundary clear between platform state and attributable business results.
ClientBetter Gas Energy Services Limited
SectorLPG retail, cylinder exchange & distribution
GeographyNigeria · Abuja/FCT & surrounding distribution areas
RoleStrategy, implementation, management & analysis where supported
Evidence windowOctober 2026 screenshots; engagement dates not independently documented
Engagement datesNot independently established
A multi-location profile system creates operational value only when location data, verification status and downstream customer journeys are governed consistently.
Better Gas required a structured multi-location presence that made individual outlets easier to govern and easier for customers to discover across Google Search and Maps.
Delivery architecture
How the work was structured.
A case-specific operating model rather than a generic service checklist.
01Profile governance
02Verified locations
03Search / Maps
04Website / WhatsApp
Implementation translated into operational value.
Standardized profile data, services and location categories
Configured and reviewed within the relevant platform context, with QA and evidence boundaries documented.
Coordinated verification states and exceptions
Configured and reviewed within the relevant platform context, with QA and evidence boundaries documented.
Connected Maps/Search discovery to relevant website journeys
Configured and reviewed within the relevant platform context, with QA and evidence boundaries documented.
Documented governance and future performance-export requirements
Configured and reviewed within the relevant platform context, with QA and evidence boundaries documented.
Defined measurement boundaries for local discovery and enquiries
Configured and reviewed within the relevant platform context, with QA and evidence boundaries documented.
What the available reporting actually proves.
Verified profiles visible
Source: Google Business Profile Manager
Period: October 2026 capture
The screenshot shows 15 verified profiles; it does not prove that every profile was personally verified from scratch.Stars on one captured profile
Source: Public Google Business Profile
Period: Capture date
This rating belongs to a single visible profile and must not be generalized across all locations.Customer interactions shown
Source: Google Business Profile
Period: Reporting window not independently validated
The screenshot establishes a platform interaction count, not attributable calls, orders or revenue.Decision logic, implementation and QA.
- 01
Audit location hierarchy and permissions
Review the platform state, implement the relevant configuration, test the customer/measurement path and document the operational handoff.
- 02
Standardize profile data and categories
Review the platform state, implement the relevant configuration, test the customer/measurement path and document the operational handoff.
- 03
Coordinate verification and exceptions
Review the platform state, implement the relevant configuration, test the customer/measurement path and document the operational handoff.
- 04
Tie Search/Maps discovery to web and messaging journeys
Review the platform state, implement the relevant configuration, test the customer/measurement path and document the operational handoff.
- 05
Document governance and future exports
Review the platform state, implement the relevant configuration, test the customer/measurement path and document the operational handoff.
Commercial significance without overstating causality.
Observed / configuredMarket demand / audience
Observed / configuredDiscovery or click
Configured / measurableBetter Gas web / messaging experience
Configured / measurableMeasurable enquiry
Configured / measurableHuman / automated follow-up
Only where independently evidencedOrder or visit where independently evidenced
The evidence on this page distinguishes observed platform state, configured journeys, forecasts and future measurement requirements. Where purchase attribution is absent, no ROAS or ROI claim is made.
Original evidence is tracked separately from presentation mockups.
Privacy review required
Screenshot 2026-10-11 205045.png
What this proves: this source is part of the documented evidence set for the case study.
What remains unverified: any metric, identity or operational claim not explicitly described in the evidence panel above.
Raw admin screenshots are not rendered publicly until sensitive data is redacted and approved.Privacy review required
Screenshot 2026-10-11 204849.png
What this proves: this source is part of the documented evidence set for the case study.
What remains unverified: any metric, identity or operational claim not explicitly described in the evidence panel above.
Raw admin screenshots are not rendered publicly until sensitive data is redacted and approved.Privacy review required
Google my business.png
What this proves: this source is part of the documented evidence set for the case study.
What remains unverified: any metric, identity or operational claim not explicitly described in the evidence panel above.
Raw admin screenshots are not rendered publicly until sensitive data is redacted and approved.Recommended next measurement and operating improvements.
Create a recurring location-data QA cadence
Export profile performance by location and period
Link location interactions to qualified enquiry and order outcomes
Next project
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