Audited indexed pages and local search opportunities
Configured and reviewed within the relevant platform context, with QA and evidence boundaries documented.
Better Gas case studiesWork · Better Gas · SEO
Local SEO & Google Search Discovery
I structured local discovery around location pages, internal linking and search-facing content so users could move from intent to a relevant Better Gas destination.
ClientBetter Gas Energy Services Limited
SectorLPG retail, cylinder exchange & distribution
GeographyNigeria · Abuja/FCT & surrounding distribution areas
RoleStrategy, implementation, management & analysis where supported
Evidence window2026 screenshot examples; full optimization period to be confirmed
Engagement datesNot independently established
Search sitelinks and optimized location pages are evidence of discoverable architecture—not proof of rankings, organic growth or lead attribution.
Better Gas needed search architecture that connected local LPG demand to useful service and location pages instead of treating organic search as a single generic website channel.
Delivery architecture
How the work was structured.
A case-specific operating model rather than a generic service checklist.
01Search demand
02Location pages
03Internal links
04Enquiry paths
Implementation translated into operational value.
Built location-specific URL and content architecture
Configured and reviewed within the relevant platform context, with QA and evidence boundaries documented.
Aligned profile destinations with local landing pages
Configured and reviewed within the relevant platform context, with QA and evidence boundaries documented.
Optimized metadata, internal links and indexability
Configured and reviewed within the relevant platform context, with QA and evidence boundaries documented.
Reviewed visible SEO scoring as an administrative signal
Configured and reviewed within the relevant platform context, with QA and evidence boundaries documented.
Defined future measurement for impressions, rankings and lead paths
Configured and reviewed within the relevant platform context, with QA and evidence boundaries documented.
What the available reporting actually proves.
Visible Google sitelinks
Source: Google Search result
Period: 2026 capture
Sitelinks support discoverability but do not prove a #1 ranking or traffic uplift.Example Rank Math score
Source: WordPress / Rank Math
Period: 2026 capture
Plugin scores are editorial aids, not independent ranking evidence.Example Rank Math score
Source: WordPress / Rank Math
Period: 2026 capture
The score does not establish organic traffic or qualified lead growth.Decision logic, implementation and QA.
- 01
Audit indexed pages and service-location demand
Review the platform state, implement the relevant configuration, test the customer/measurement path and document the operational handoff.
- 02
Design location-specific URL architecture
Review the platform state, implement the relevant configuration, test the customer/measurement path and document the operational handoff.
- 03
Align GBP and Maps destinations
Review the platform state, implement the relevant configuration, test the customer/measurement path and document the operational handoff.
- 04
Optimize metadata, internal linking and indexability
Review the platform state, implement the relevant configuration, test the customer/measurement path and document the operational handoff.
- 05
Prepare consistent Search Console/GA4 measurement
Review the platform state, implement the relevant configuration, test the customer/measurement path and document the operational handoff.
Commercial significance without overstating causality.
Observed / configuredMarket demand / audience
Observed / configuredDiscovery or click
Configured / measurableBetter Gas web / messaging experience
Configured / measurableMeasurable enquiry
Configured / measurableHuman / automated follow-up
Only where independently evidencedOrder or visit where independently evidenced
The evidence on this page distinguishes observed platform state, configured journeys, forecasts and future measurement requirements. Where purchase attribution is absent, no ROAS or ROI claim is made.
Original evidence is tracked separately from presentation mockups.
Privacy review required
Google my business.png
What this proves: this source is part of the documented evidence set for the case study.
What remains unverified: any metric, identity or operational claim not explicitly described in the evidence panel above.
Raw admin screenshots are not rendered publicly until sensitive data is redacted and approved.Privacy review required
Pages ‹ Better Gas — WordPress (27.08.2026 02_00).png
What this proves: this source is part of the documented evidence set for the case study.
What remains unverified: any metric, identity or operational claim not explicitly described in the evidence panel above.
Raw admin screenshots are not rendered publicly until sensitive data is redacted and approved.Recommended next measurement and operating improvements.
Validate rankings and impressions in Search Console
Track location-page enquiry paths
Review indexation and internal links quarterly
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