Defined paid-social audience and creative objectives
Configured and reviewed within the relevant platform context, with QA and evidence boundaries documented.
Better Gas case studiesWork · Better Gas · Paid Social
Meta Ads — Campaign Performance & Landing-page Traffic
I structured and reviewed Meta campaigns, destination tracking and traffic quality using the evidence available in Ads Manager without turning visits into unearned sales claims.
ClientBetter Gas Energy Services Limited
SectorLPG retail, cylinder exchange & distribution
GeographyNigeria · Abuja/FCT & surrounding distribution areas
RoleStrategy, implementation, management & analysis where supported
Evidence windowJul 28–Aug 26, 2026 screenshot-selected last 30 days
Engagement datesNot independently established
Landing-page views are useful traffic evidence; they become commercial evidence only when downstream enquiry and purchase data are connected.
The paid-social work centered on generating measurable landing-page traffic while keeping campaign traffic metrics distinct from leads, orders and revenue.
Delivery architecture
How the work was structured.
A case-specific operating model rather than a generic service checklist.
Implementation translated into operational value.
Structured campaign, ad set and ad layers
Configured and reviewed within the relevant platform context, with QA and evidence boundaries documented.
Reviewed destination and tracking readiness
Configured and reviewed within the relevant platform context, with QA and evidence boundaries documented.
Measured landing-page view volume and cost
Configured and reviewed within the relevant platform context, with QA and evidence boundaries documented.
Planned creative iteration and downstream measurement
Configured and reviewed within the relevant platform context, with QA and evidence boundaries documented.
Documented attribution limits
Configured and reviewed within the relevant platform context, with QA and evidence boundaries documented.
What the available reporting actually proves.
Landing-page views
Source: Meta Ads Manager
Period: Jul 28–Aug 26, 2026
Landing-page views are visits, not leads, orders or sales.Cost per landing-page view
Source: Meta Ads Manager
Period: Jul 28–Aug 26, 2026
This is a traffic-efficiency metric, not CPL or CAC.Amount spent
Source: Meta Ads Manager
Period: Jul 28–Aug 26, 2026
Spend alone does not establish ROI or purchase ROAS.Decision logic, implementation and QA.
- 01
Set campaign objectives
Review the platform state, implement the relevant configuration, test the customer/measurement path and document the operational handoff.
- 02
Structure campaign/ad-set/ad architecture
Review the platform state, implement the relevant configuration, test the customer/measurement path and document the operational handoff.
- 03
QA destination and tracking
Review the platform state, implement the relevant configuration, test the customer/measurement path and document the operational handoff.
- 04
Review traffic volume and cost quality
Review the platform state, implement the relevant configuration, test the customer/measurement path and document the operational handoff.
- 05
Plan creative and conversion measurement
Review the platform state, implement the relevant configuration, test the customer/measurement path and document the operational handoff.
Commercial significance without overstating causality.
Observed / configuredMarket demand / audience
Observed / configuredDiscovery or click
Configured / measurableBetter Gas web / messaging experience
Configured / measurableMeasurable enquiry
Configured / measurableHuman / automated follow-up
Only where independently evidencedOrder or visit where independently evidenced
The evidence on this page distinguishes observed platform state, configured journeys, forecasts and future measurement requirements. Where purchase attribution is absent, no ROAS or ROI claim is made.
Original evidence is tracked separately from presentation mockups.
Privacy review required
(11) Ads Manager - Manage ads - Campaigns (15.05.2026 05_39).png
What this proves: this source is part of the documented evidence set for the case study.
What remains unverified: any metric, identity or operational claim not explicitly described in the evidence panel above.
Raw admin screenshots are not rendered publicly until sensitive data is redacted and approved.Privacy review required
Ads Manager - Manage ads - Accounts (27.08.2026 01_47).png facebook.png
What this proves: this source is part of the documented evidence set for the case study.
What remains unverified: any metric, identity or operational claim not explicitly described in the evidence panel above.
Raw admin screenshots are not rendered publicly until sensitive data is redacted and approved.Recommended next measurement and operating improvements.
Connect Meta traffic to qualified lead events
Validate purchase/lead attribution with server-side data
Segment creative performance by audience and placement
Next project
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