Audited structure, navigation and conversion paths
Configured and reviewed within the relevant platform context, with QA and evidence boundaries documented.
Better Gas case studiesWork · Better Gas · Web Development
WordPress Website — Site Architecture, Pages & SEO
I worked across the Better Gas WordPress environment to improve page architecture, local landing structures and operational integrations while keeping plugin scores distinct from external SEO performance.
ClientBetter Gas Energy Services Limited
SectorLPG retail, cylinder exchange & distribution
GeographyNigeria · Abuja/FCT & surrounding distribution areas
RoleStrategy, implementation, management & analysis where supported
Evidence window2024–2026 page-publishing dates visible, with 2026 administration capture
Engagement datesNot independently established
CMS structure and SEO tooling support discoverability, but administrative scores are not independent ranking or traffic evidence.
The web work focused on site structure, published-page operations, local search content and the integrations that support forms, commerce and reporting.
Delivery architecture
How the work was structured.
A case-specific operating model rather than a generic service checklist.
01Navigation
02Page taxonomy
03SEO structure
04Forms / commerce
Implementation translated into operational value.
Managed CMS templates and page taxonomy
Configured and reviewed within the relevant platform context, with QA and evidence boundaries documented.
Implemented local landing-page and internal-link structures
Configured and reviewed within the relevant platform context, with QA and evidence boundaries documented.
Connected forms, reporting and commerce layers
Configured and reviewed within the relevant platform context, with QA and evidence boundaries documented.
Reviewed mobile/content operations and SEO tooling
Configured and reviewed within the relevant platform context, with QA and evidence boundaries documented.
Separated publishing evidence from assumptions about developer start date
Configured and reviewed within the relevant platform context, with QA and evidence boundaries documented.
What the available reporting actually proves.
Visible Rank Math score range
Source: WordPress admin
Period: 2026 capture
Plugin scores are administrative indicators, not external ranking proof.Location and service pages visible
Source: WordPress Pages
Period: 2024–2026 dates visible
Publishing dates do not establish the start of an engagement.WooCommerce, forms and SEO tooling coexist
Source: WordPress admin
Period: 2026 capture
Tool presence documents the environment, not specific causal outcomes.Decision logic, implementation and QA.
- 01
Audit navigation and conversion paths
Review the platform state, implement the relevant configuration, test the customer/measurement path and document the operational handoff.
- 02
Manage templates and page taxonomy
Review the platform state, implement the relevant configuration, test the customer/measurement path and document the operational handoff.
- 03
Build local landing structures
Review the platform state, implement the relevant configuration, test the customer/measurement path and document the operational handoff.
- 04
Integrate forms/reporting/commerce
Review the platform state, implement the relevant configuration, test the customer/measurement path and document the operational handoff.
- 05
QA content operations and mobile experience
Review the platform state, implement the relevant configuration, test the customer/measurement path and document the operational handoff.
Commercial significance without overstating causality.
Observed / configuredMarket demand / audience
Observed / configuredDiscovery or click
Configured / measurableBetter Gas web / messaging experience
Configured / measurableMeasurable enquiry
Configured / measurableHuman / automated follow-up
Only where independently evidencedOrder or visit where independently evidenced
The evidence on this page distinguishes observed platform state, configured journeys, forecasts and future measurement requirements. Where purchase attribution is absent, no ROAS or ROI claim is made.
Original evidence is tracked separately from presentation mockups.
Privacy review required
Pages ‹ Better Gas — WordPress (27.08.2026 02_00).png
What this proves: this source is part of the documented evidence set for the case study.
What remains unverified: any metric, identity or operational claim not explicitly described in the evidence panel above.
Raw admin screenshots are not rendered publicly until sensitive data is redacted and approved.Privacy review required
Dashboard ‹ Better Gas — WordPress (27.08.2026 01_59).png
What this proves: this source is part of the documented evidence set for the case study.
What remains unverified: any metric, identity or operational claim not explicitly described in the evidence panel above.
Raw admin screenshots are not rendered publicly until sensitive data is redacted and approved.Privacy review required
Google my business.png
What this proves: this source is part of the documented evidence set for the case study.
What remains unverified: any metric, identity or operational claim not explicitly described in the evidence panel above.
Raw admin screenshots are not rendered publicly until sensitive data is redacted and approved.Recommended next measurement and operating improvements.
Create a documented page-governance model
Validate search performance in Search Console
Review Core Web Vitals and conversion paths
Next project
Need a similar result-oriented setup?
Discuss the business problem, the platform environment and the evidence you need to measure next.