WISDOM EBINDA EGBA
SEO Specialist
Lagos, Nigeria · +234 806 093 5229 · info@wisdomegba.com
https://wisdomegba.com · https://www.linkedin.com/in/wisdomeegba
PROFESSIONAL SUMMARY
SEO specialist and digital growth professional experienced in technical, on-page and local SEO, search-focused content, website optimisation and performance measurement. Combines hands-on WordPress/WooCommerce experience with Google Search Console, GA4 and conversion analysis to improve meaningful organic acquisition.
CORE SKILLS
Technical SEO, On-Page SEO, Off-Page SEO, Local SEO, Keyword Research, Search Intent, Content Strategy, Internal Linking, SEO Reporting, Google Search Console, Google Analytics 4, Google Tag Manager, WordPress, WooCommerce, CRO
SELECTED CAREER ACHIEVEMENTS
- Published and optimised 86 Better Gas SEO pages and supported 90+ location records.
- Developed location search assets supporting a network of 90+ micro-distribution locations.
- Applied GA4, Tag Manager, Search Console and campaign reporting to marketing decisions.
- Supported e-commerce operations reporting NGN 123.5M YTD gross sales and 7,551 orders (27 Aug 2026).
PROFESSIONAL EXPERIENCE
Digital Marketing Manager, Performance & Growth
MOB Integrated Services & Better Gas Energy Services · Lagos, Nigeria · Jan 2025 - Present
- Developed search-focused location, service and product pages, including 86 optimised and published SEO pages supporting organic discoverability.
- Maintained local-search and business-profile support for more than 90 Micro Distribution Center location records.
- Used Google Analytics 4, Google Tag Manager, Search Console and campaign reporting to prioritise marketing and conversion improvements.
Digital Marketing & Technology Consultant
REBS Global Realty Limited · Lagos, Nigeria · Selected client engagement
- Improved website content structure, service pages, navigation, search discoverability and lead-capture journeys.
- Structured relevant property and location content to support search discovery and buyer enquiries.
- Integrated lead-source, referral and registration visibility into the wider digital-growth workflow.
Digital Marketing Consultant, Performance Marketing
Heritage Royal Homes · Lagos, Nigeria · Jan 2024 - Dec 2025
- Applied SEO, competitor analysis and content planning to align property pages with buyer intent.
- Used campaign analysis, funnel reviews and data-led optimisation to refine acquisition efficiency.
- Designed and developed a WordPress real-estate website with conversion-focused landing pages and enquiry flows.
Digital Marketing Manager
Landshop Limited · Lagos, Nigeria · Aug 2024 - Dec 2024
- Improved search-focused site content, keyword relevance and on-page optimisation for real-estate marketing.
- Used market research, competitor reviews and website performance information to refine acquisition strategy.
- Applied A/B testing, page optimisation and user-behaviour insights to improve acquisition experiences.
Digital Marketing Manager
Leadway Property Development & Interiors · Lagos, Nigeria · Jan 2024 - Jun 2024
- Improved website visibility through keywords, technical site changes and search-focused content.
- Reviewed traffic, search, funnel and lead performance to prioritise marketing improvements.
- Maintained and improved the WordPress website's experience, structure and conversion pathways.
Digital Marketing Specialist, Remote
W & B Global Enterprises · Remote · Jul 2021 - Dec 2022
- Executed SEO and PPC activities supporting search discoverability and customer acquisition.
- Implemented Google Analytics 4 for campaign tracking, reporting and decision-making.
- Developed and improved landing pages, WordPress experiences and online store content.
EDUCATION
Bachelor of Science (B.Sc.), Business Management - University of Calabar, Nigeria
CERTIFICATIONS & PROFESSIONAL DEVELOPMENT
- Certified Digital Marketer & Social Media Manager
- Certified WordPress Web Developer
- Web Development - HTML, CSS, JavaScript, PHP
- Marketing Tools: Automation - LinkedIn Learning, 2024